Founder & CEO: Basim Shami
Mr. Shami is a recognized leader in the global beauty industry for over 3 decades. He is the former C.E.O. of Farouk Systems.
Mr. Shami is known extensively for his contribution in the beauty industry. Over the years he has built his privately owned company. Beauty Elite Group, housing brands such as BlowPro, Sosilk, etc. In the future, Mr. Shami looks forward to acquiring more acquisitions and licensed brands while creating a solid foundation for future beauty innovators.