About Us


It’s time for True Stylists to elevate their career. FUEL was founded in 2014 by a small group of entrepreneurial beauty industry specialists that understand the day-to-day challenges True Stylists face behind the chair and share the vision to recognize and support them. True Stylists are passionate, creative and inspiring. They touch more than just hair, they change lives by making their clients look and feel their best. They listen with a comforting ear, take pride in their relationships and inspire others to evolve and grow.

The FUEL team is dedicated to providing True Stylists with world-class education that generates tangible solutions behind the chair. The styling and cutting curriculums are supported by high quality, effective and reliable performance products that complement the education.

More than just another product company, FUEL aims to enhance the lives of True Stylists so they continue to grow and evolve personally and professionally and in turn, make a difference to the lives of their clients.